We earlier examined two rhetorical excrescences which, in
their original use, typically involved an act of bad faith on the part of the
speaker.
Namely:
(1) The Rumsfieldian maneuver of answering one’s own question. This purports to cater to the listener, in that it (a) breaks down a statement into two parts, allowing the hearer to absorb the idea more gradually; (b) purports to be helpful and forthcoming, in answering questions (of which there are typically several in a row). The move is phony, since it enables the rhetorician to answer only his own self-selected, opportunistically worded questions.
(2) The commendation “Great
question!”, with which a politician or other rhetorician crowns a genuine (and typically banal)
question, posed by a member of the general public. Phony because, not only does it embody emotional
pandering, but quite often serves as a slight-of-tongue to distract the
attention of the audience from the fact that the speaker goes on to dodge the actual question, and segue to
something else.
An earlier-attested and familiar -- and much-maligned --
rhetorical move, is made on public signs:
(3) “Thank you for not smoking”. Factually phony because, being a standing statement, it is of
course made in ignorance of whether you have actually refrained from
smoking; emotionally phony because
a straightforward injunction “No smoking” or “Do not smoke”, or a polite
variant “Please refrain from smoking”, is replaced by a formal expression of
gratitude, as if from someone whose heart is perennially filled with that
amiable emotion, whereas it evinces really a kind of cowardice.
What all three ploys have in common is empty flattery of the audience by an
authority not wishing to appear to be one.
The maneuver also is used currently in French. As, an actual e-mail from a French
company:
Cet e-mail est généré automatiquement. Merci
de ne pas y répondre. Il ne sera pas traité.
Formerly, and appropriately, the phrase used was Prière
de … . Note by the way that the example
above is modally incoherent: first
it acts as though you have not responded and will not do so; then it says that
your reply will be ignored.
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