Frontiers of Marketing

Statistics gathered by the kind offices of YouTube and Amazon have enabled us to put together a profile of two quite disparate groups:

(a) those who, having viewed our videos, went on to buy the book

(b) those who, having viewed those same videos, nevertheless failed to buy the book.

The results are intriguing:

                              Bought               Did not buy

Avg. IQ                   240                    63

Distinguishing     callipygian               anencephalic

physical

characteristic

Favorite           Schubert,               “Who Let the Dogs Out”

music          sonata in B-flat

Presidential     Socrates               Donald Trump

candidate

Since there are roughly a thousandfold more potential customers in the latter group than in the former, this presents something of a challenge.